Device Manager, a web based portal that allows admins to configure and control settings on the Magic Leap One, roll out these devices to employees, deploy private apps and manage login credentials, all in one place.
ROLE
Lead Product Designer
RESPONSIBILITIES
User Research
Decision trees & User flows
Low Fidelity Wireframes
High Fidelity Mockups
Overseeing Development
Business strategy and Roadmap
TEAM (8)
1 x Product Designer
2 x Product Managers
1 x Program Managers
2 x Front-End Developers
2 x Back-End Developers
The Approach
An Overview
What does the Magic Leap Device Manager do?
The Magic Leap Device Manager allows admins to configure and control settings on the Magic Leap One mixed reality headset through a centralized web portal. It lets them roll out devices to employees, deploy private apps and manage login credentials, all in one place.
Shown below is a video capture of the settings on the headset which can be configured through the Magic Leap Device Manager.
The Context
A Developer focussed company shifts towards Enterprise
Magic Leap is a mixed reality headset company that launched it’s first product in July 2018. The first headset, Magic Leap One- Creator Edition was targeted to developers. At the end of 2018, there were beginnings of internal conversations to shift the target audience towards Enterprise who are more likely to invest in an emerging technology is mixed reality.
The Need
A system for managing large number of devices
Shift of target audience meant much larger deals were being anticipated. Magic Leap’s target audience, Fortune 500 companies, usually sign deals for at least 10+ devices. Buying multiple devices especially for official use automatically gives rise to the need for managing and tracking these devices.
The Solution
Magic Leap Device Manager
And that paved the way for designing Magic Leap’s first enterprise focussed product, Device Manager. Device Manager is a centralized web portal that allows admins to roll out devices to employees. Remotely configure devices, deploy private apps and manage login credentials, all in one place.
The Target Audience
Device Manager is designed for users who are in-charge of controlling company devices i.e IT admins of Fortune 500 companies. The copy, tone of voice and experience of the portal is curated keeping in mind people who are familiar with device management suites and their usage.
The Objectives
The Process and Challenges
Step One
Deciding the right features
Challenge One
Little to no permission for external research due to no formal announcement about Magic Leap's pivot towards enterprise
The Work-around
1. Collect insights for user needs by interviewing our first NDA customer (BrainLab) in depth.
2. Conduct Competitive Analysis of other device management tools in the market.
3. Utilize in-house sales team to slip-in questions about the product during their sales pitches with clients.
4.Utilize the in-house IT team as direct parallel to target audience and watch them use device management tools.
The Features
All the features finalized for the first release ( shown below ) were decided as a combination of research insights, technical constraints, resource constraints and business deals in place.
Step Two
Mapping user and system workflows for accurate representation of feedback states in wireframes
Challenge Two
Quickly understanding the workings of a very complex system
In order to design a good experience, it was important to understand how all the services talk to each other in the back-end. This allowed me to accurately figure the right type of format for showcasing success and failure states, progress status and management options like delete, undo or retry.


Step Three
Designing and Building the Low fidelity flows
Shown below is the flow for the feature “Creation of profiles”. Each of the 5 features had user flows and low-fidelities mapped out in the same manner.
Step Four
High-Fidelity Screens
Being the only designer for the product, I was responsible for the end-to-end designing of the experience. After all the low fidelities were in place. I created high fidelity prototypes using our Component Kit and Brand Guidelines.
The Team
This lean and mean team on the right launched Magic Leap’s first enterprise product on the required deadline.
The Launch
Five features of the first release
2. Silent App Installation
3. Kiosk Mode
4. Okta Corporate Login and
5. Over-the-air updates
Silent App Installation
Kiosk Mode
Okta Corporate Login
End-to-end design
Designing other touch points
Apart from designing the Device Manager I was also responsible for creating designs for it’s presence and marketing on our online stores. Work involved thinking through the right placement, collaborating with our sales and marketing team to figure the right copy and assets and creating the low & high fidelity prototypes.
High fidelity mockups of our online store with the introduction of our new Enterprise Suite.
Enterprise Qualification form design
Updated sizing tool
Okta set up email
The Business Model
I also assisted the marketing, sales and support teams in figuring the business model for the Magic Leap Device Manager. This included thinking through
Where does the customer first discover this product and what is the best experience to move them through the pipeline?
Where and how does the customer creation happen in the backend? How can we integrate and utilize our other work streams like shipping to make setup of device manager easier?
Which features we can and should charge for.
Should the users be charged per device, per user or both?
What is next?
Roadmap Features
While we launched with 5 features, I designed and fleshed out 9 total features. The four other features that I designed include the ones shown below.
What does success look like?
Fast and efficient creation of provisioning profiles on the Device manager
Very few support calls asking for functionality of the product
Easy and effortless installation of apps on the devices.
Data driven iterations
A soft internal release was done in September 2019 prior to the official release in December to test the product with our first real enterprise customer. This release helped me advocate for a number of features that were initially de-prioritized from the roadmap because of resource constraints. Some of these included
Accommodating small to medium sized business personas ( Education and Government)